Scaling With People: Find Your Voice, Build Your Brand: Leveraging Speaking for Growth

Scaling With People: Find Your Voice, Build Your Brand:
Leveraging Speaking for Growth

Tired of pouring money into digital ads with questionable returns? Imagine commanding a room of your ideal clients for 30-45 minutes, positioning yourself as the trusted expert they need. That's the power of strategic speaking for brand building, and it's a game-changer for founders and business leaders.

In this illuminating conversation with Blair Bryant Nichols, owner of BBN Creative Management, we unlock the secrets to leveraging speaking opportunities as your most potent marketing tool. Blair reveals why the traditional conference booth approach pales in comparison to securing a speaking slot, where you gain undivided audience attention and accelerate the know-like-trust curve that converts prospects into clients.

One of the most surprising insights? Stop speaking at industry events dominated by your peers and competitors. Instead, identify where your ideal clients gather and position yourself as the singular expert voice in that room. "If you're in HR tech, don't just go to HR tech conferences—go to finance events and be the one HR tech speaker," Blair advises, sharing how this strategic positioning dramatically increases your stand-out factor and conversion potential.

For those hesitant to step onto stage, Blair offers practical wisdom for overcoming stage fright and building your speaking platform, even without prior experience. Learn how authentic storytelling creates emotional connections that drive business relationships, and discover specific techniques to make your message memorable long after your presentation ends. From crafting compelling narratives to understanding audience psychology, this episode provides a roadmap for transforming speaking engagements into a powerful brand-building engine.