Health Coach Podcast: Unlocking the Power of Public Speaking for Business Growth with Blair Nichols!
Health Coach Podcast: Unlocking the Power of Public Speaking
for Business Growth with Blair Nichols!
In this episode, we dive deep into the world of public speaking with industry expert Blair Nichols. Blair is a seasoned speaker coach and manager, helping individuals leverage speaking engagements to grow their brands, attract clients, and establish themselves as thought leaders. We discuss the power of storytelling, how to break into public speaking, and why authenticity is key to success. If you’ve ever considered speaking as a way to grow your business, this episode is a must-listen!
Who is Blair Nichols?
His journey from publishing to working in the speaker industry
Experience managing and coaching speakers since 2007
The evolution of the speaking business over the years
Public Speaking as a Business Strategy
Why speaking is a powerful client acquisition tool
The difference between speaking at an event vs. being an exhibitor
Strategies for leveraging public speaking to attract ideal clients
Overcoming the Fear of Public Speaking
Why speaking remains a common fear
How virtual platforms have helped people become more comfortable speaking
The importance of embracing nerves as part of the process
How Public Speaking Builds Trust and Authority
The ‘Know, Like, Trust’ factor
The psychology behind why audiences trust speakers
Leveraging storytelling to create emotional connections
Different Styles of Public Speaking
The spectrum from high-energy speakers like Tony Robbins to calm presenters like Eckhart Tolle
Why authenticity matters more than a particular style
How to find and refine your own unique speaking voice
Getting Started with Public Speaking
How to book your first speaking engagements
Leveraging your existing network for practice opportunities
The importance of pro bono gigs to build credibility and content
Tapping into the Business Side of Speaking
The role of sponsorships in securing speaking opportunities
How to negotiate for stage time at events
The differences between paid speaking engagements and strategic speaking for business growth
Virtual Speaking Opportunities
The rise and sustainability of virtual events
How virtual speaking compares to in-person engagements
Monetizing virtual speaking events and workshops
Success Stories in Public Speaking
Blair’s experience managing Molly Bloom’s speaking career
Growth stories from coaching clients who successfully increased their speaking rates and audience reach
Three Pillars of a Sustainable Speaking Strategy
Speaking Assets – Crafting a compelling speaker profile, topics, and positioning
Go-To-Market Strategy – Finding and booking the right speaking engagements
Products & Services – Leveraging speaking to drive business and revenue growth
The Future of Public Speaking
Potential technological advancements (VR, holograms, AI)
The evolving landscape of live and virtual speaking engagements
Why storytelling and human connection will always be at the core of public speaking success