Entrepreneur Encounter: The Art of Speaking: A Business Strategy

Entrepreneur Encounter: The Art of Speaking: A Business Strategy

“Consider speaking as part of a broader business strategy, not just a standalone service” - Blair Bryant Nichols

In this episode, we welcome Blair Bryant Nichols. He shares insights on leveraging speaking engagements to grow a business, discusses the evolution of speaking as a business model, emphasizing the importance of soft skills and emotional intelligence in client acquisition. Blair outlines a sustainable speaking strategy, focusing on identifying ideal audiences and crafting compelling messages. He provides actionable advice for aspiring speakers, encouraging them to start speaking early and to view speaking as a valuable business tool rather than just a side gig. 

In this episode, listen for: 

• Building a Speaking Business: Strategies for building a sustainable business around speaking. Identifying your ideal audience and crafting a compelling message. How to find and secure speaking opportunities.

• Monetizing Your Expertise: The different ways to generate revenue from speaking. How to create and sell products or services related to your speaking business.

• The Importance of Storytelling: Leverage your unique story and expertise to connect with audiences and crafting a narrative that resonates with your target market.

Continuous evolution and adaptation are key to successful speaking careers.